So you just put the final touches on your new website — but it isn’t showing up in Google. Why not? What’s going on? The first step is to simply make sure you have submitted your URL to Google. Once you’ve done this, it can take three to six weeks for your website to appear. Then the fun begins.
Designers deserve more credit than they sometimes get – they put up with a lot more nonsense from clients than we think, and they can prevent you from making regrettable design choices like the ones on this list. If you don't want to end up looking foolish, a good designer is worth the money!
1. YOLO – GET A PRO
In today’s world, everyone is connected and everyone is on the lookout for the next big thing, a bargain and they want it now, online, in real time. Gone are the days when designing your own website using a dodgy app would cut it – joe soap is now online and looking for something sleek, something cool and most of all, something that looks good. You could be an awesome company, but if your website makes you look like a garage business, the clients, and their money, will be going to someone else. Fact is -looks count! To look like you mean business, it makes sense to have a website designed by a pro who knows what the latest trends are and how to make you, and your business look reliable, professional and cool.
How colour affects our purchasing habits [infographic]
Besides the price, magazine advert, and reputation - do you know why you bought your last box of cereal over another brand? According to this fascinating infographic from KISSmetrics, colours play a huge role in impacting our buying decisions. For example, McDonalds’s bold red colour makes a bold, buy me statement - a real call to action.
They say you can’t judge a book by its cover, but in reality, in human nature, we judge everything within 5 seconds of first encountering it. This makes a strong case for quality, powerful and accurate brand development and promotion on all levels, from your business logo to the website, advertising and even your business cards.
This does not merely apply to the big corporate players and is the most integral part of every single business, big or small. Understanding your brand, your vision and what experience you want your clients to take from every interaction with your business, whether personal or via branding, needs to be pulled through all your media, whether it be printing, advertising, website design or social media.